Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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AI-Powered Business Helps Companies Make Sense Of Complex Laws
“Mompreneur” Aims to Replace Throwaway Plates with Sustainable Alternatives
Nebraska Friends Ship Customizable Ice Cream Pints Nationwide
These state legislatures could impact small businesses in those states and perhaps even nationwide.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
See all research
The Digital Advantage for Small Businesses: How Digital Ads and AI Drive Growth
Small Sellers’ Big Choices: How Competition Helps Sellers Thrive
Navigating Uncertainty: The Power of Digital Tools for Small Businesses
3C Celebrates Small Business Advocacy During National Small Business Week
WASHINGTON (May 4, 2026) — As the nation marks National Small Business Week, the Connected Commerce Council (3C) is celebrating the small business leaders who make their voices heard in policy debates across the country. With over 36 million small businesses operating in the U.S., representing 99% of all businesses, National Small Business Week is…
Massachusetts Data Privacy Bill Would Restrict Data, Breaking Key Small-Business Digital Tools
Data-powered tools like digital ads, analytics, and abandoned-cart reminders give small businesses an easy, affordable way to reach the right customers, compete with larger companies, and succeed. But a proposed Massachusetts data privacy bill, HB 4746, would seriously degrade the data-powered tools small businesses rely on every day to connect with customers and grow. The…
Statement from 3C Executive Director Rob Retzlaff in Support of the SECURE Data Act
The Connected Commerce Council released the following statement from Executive Director Rob Retzlaff regarding the House Energy and Commerce Committee’s introduction of the Securing and Establishing Consumer Uniform Rights and Enforcement (SECURE) over Data Act. “The SECURE Data Act is a welcome introduction to the millions of digitally-empowered small businesses that use data-driven tools to…
What Is The FTC Planning for Amazon? Millions of Small Sellers — and Their Customers — Deserve Clear Answers
For millions of small businesses across the country, Amazon’s marketplace has been a game-changer — providing instant access to a massive customer base while offering cutting-edge digital marketing tools and state-of-the-art shipping and logistics services. A small candlemaker can find and efficiently ship to customers nationwide, allowing him to quickly grow his business. A specialty…