Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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AI-Powered Business Helps Companies Make Sense Of Complex Laws
“Mompreneur” Aims to Replace Throwaway Plates with Sustainable Alternatives
Nebraska Friends Ship Customizable Ice Cream Pints Nationwide
These state legislatures could impact small businesses in those states and perhaps even nationwide.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Creator Economy
Creators Mean Business. The creator economy is shaping a new generation of digital-first entrepreneurs. Creators are building businesses, hiring employees and contractors, investing in equipment and production, paying taxes, and reaching customers and audiences far beyond their local communities. Yet many public policies and traditional small business programs have not kept pace with how creator-led…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Data-Driven Pricing
Small businesses use basic customer data to offer discounts and promotions that help them attract customers, build loyalty, and compete. Loyalty rewards, welcome offers, price-drop alerts, and abandoned-cart discounts are everyday tools that benefit businesses and consumers alike. The Problem: So-called “surveillance pricing” legislation can define data-driven pricing so broadly that it sweeps in these…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
See all research
Texas Data Processing Tax Will Crush Small Businesses
The Digital Advantage for Small Businesses: How Digital Ads and AI Drive Growth
Small Sellers’ Big Choices: How Competition Helps Sellers Thrive
Texas Small Businesses Celebrate the End of Tax on Online Marketplace Fees
AUSTIN (Sept. 30, 2026) — Texas small business owners today applauded Comptroller Don Huffines for ending the state’s taxes on marketplace fees tied to sellers offering products on platforms like Amazon, eBay, and Etsy. Comptroller Huffines signed an executive order directing the Comptroller’s office to amend Rule 3.330 and remove marketplace and platform fees from…
3C Urges FTC to Protect Small Businesses’ Access to Digital Pricing and Promotional Tools
The Connected Commerce Council (3C) appreciates the opportunity to comment on the Federal Trade Commission’s (FTC’s) Proposed Enforcement Policy Statement on Personalized Pricing. 3C represents digitally empowered small businesses, many of which use digital pricing, promotional, and customer-engagement tools to compete with larger businesses. 3C supports the Commission’s efforts to protect consumers from deceptive or…
3C Responds to Release of Remedies Following Ruling in Google Adtech Case
WASHINGTON (Sept. 17, 2026) — Connected Commerce Council (3C) Executive Director Rob Retzlaff released the following statement in response to the remedies released by U.S. District Judge Leonie M. Brinkema in the wake of the Court’s Sept. 2 ruling in the Google Adtech remedies trial. “The court’s decision to reject a highly disruptive breakup of…
California Small Businesses Breathe Sigh of Relief at Failure of Bill That Would Have Made It Harder to Offer Popular Discounts
SACRAMENTO (Sept. 4, 2026) — California small businesses today welcomed news that a sweeping data-informed pricing bill, AB 2564, failed to pass the state legislature this session. The bill, which proposed strict limitations and broad disclosure requirements on data-informed pricing practices, would have made it harder for small businesses to offer common discounts and promotions…