Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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AI-Powered Business Helps Companies Make Sense Of Complex Laws
“Mompreneur” Aims to Replace Throwaway Plates with Sustainable Alternatives
Nebraska Friends Ship Customizable Ice Cream Pints Nationwide
These state legislatures could impact small businesses in those states and perhaps even nationwide.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
See all research
The Digital Advantage for Small Businesses: How Digital Ads and AI Drive Growth
Small Sellers’ Big Choices: How Competition Helps Sellers Thrive
Navigating Uncertainty: The Power of Digital Tools for Small Businesses
New Study Reveals Small-Business Enthusiasm for AI
WASHINGTON (Feb. 11, 2026) — A new study from the Connected Commerce Council (3C) shows that small and medium-sized businesses (SMBs) are rapidly incorporating AI-powered tools into their business operations and strategies, with 70% of small-business leaders saying they’ve already invested in AI training and adoption or plan to do so. The study, based on…
What Data Privacy Policy Means for America’s Small Businesses in 2026
It’s National Data Privacy Week — a time to focus on how data privacy policy affects not just consumers, but the millions of small businesses that use digital tools to reach and understand their customers, grow, and compete in the digital economy. In the absence of a single national privacy standard, lawmakers across the country…
3C Marks National Data Privacy Week By Urging Congress to Advance a Balanced Federal Privacy Standard
WASHINGTON (January 27, 2026) — Rob Retzlaff, Connected Commerce Council (3C) executive director, today released the following statement at the outset of National Data Privacy Week. “National Data Privacy Week is an important reminder that consumers deserve strong protections for their personal information—and small businesses need clear, balanced rules that allow them to compete and…
3C Reacts to House Ways and Means Hearing on “Maintaining American Innovation and Technology Leadership”
WASHINGTON (Jan. 13, 2026) — 3C Executive Director Rob Retzlaff released the following statement in response to today’s House Ways and Means Trade Subcommittee hearing on “Maintaining American Innovation and Technology Leadership.” “Small businesses drive our nation’s economy, and they deserve a regulatory environment that fosters innovation, rewards success, and helps them grow. “Europe’s heavy-handed…